Subscriber login
Workplace Express is a subscription-based news service. You must have a current subscription and be logged in to access this article:
Companies building "employer brand" to attract employees in tight market
Coca-Cola Amatil is preparing to boost its ability to attract workers as the labour shortage continues, with plans to introduce a new "employer brand" and implement an employee referral program.
If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.